18 July 2024 - Aug 2024 | Johannesburg to Cape Town
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LONG RIDE TO FREEDOM | BUILDING UNIVERSAL HUMAN VALUES SCHOOLS INTO THE DIGITAL AGE

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The Team

Meet the core team of people who are interconnected with networks of mindful and heartful people who want to see significant changes to the planet they live in.

Buhle Madlala is an entrepreneur who owns CPM Events and Consulting involved in event management and impact investment consulting. She is director at The Brand Factory a boutique agency specializing in brand strategy, engagements and activations. Also co-founder of National Cycling Academy Forum, a NPC representing 38 cycling development academies nationwide advocating for inclusion driving transformation challenges within cycling. She is the recipient of the 2019 Mail & Guardian Top 100 Women Changing SA. From humble beginnings Buhle is a SURVIVOR – Season 5 runner up who has become a global citizen and now regularly travels to diverse destinations fulfilling her passion for adventure and the outdoors.

James van der Hoven runs Vane Digital, a profit for purpose ecommerce digital agency who will use its profits to build a innovation villages.

A public speaker and education enthusiast, James will join the journey to ensure more South Africans are made aware of the changes happening in the world and what can be done to help prepare for them.

Mark Lawson | longridetofreedom.comMark Lawson owns and runs Cycle The Cape; a cycling company specialising in tours in South Africa, Lesoth and Botswana. Mark has years of experience and has graciously offered up his time to help organise this event.

Lebohang Likhojane | longridetofreedom.comLebohang Likhojane is a public speaker and owner of SmartSentials.co.za. Lebo’s goals are to continue to grow his business and help more Social Entrepreneurs to launch their own online businesses.

As public speaker, Lebo will hold talks in many of South Africa’s languages to reach a wider population.

Ian PrivettIan Privett, is the CEO at Global Cycling Tours. In 2019, Ian and Mark cycled the almost 3000m kilometer journey to plan the annual Long Ride To Freedom.

Alastair Tempest | longridetofreedom.comAlastair Tempest is the CEO of the Ecommerce Forum Africa. Alastair joins the team to speak about Ecommerce and the potential for new jobs created out of the industry.

Siva Naidoo | longridetofreedom.comSiva Naidoo and Sathi Moodley head up the Ubuntu Human Values and Advocacy Group. The organisation whose universal human values we will implement from within the villages we’re building.

Adheesh BudreeDr. Adheesh Budree is one of the founders of FellowsOfFire.co.za – the network of professionals who come together twice a year to use their networks to help improve the situation in South Africa. They are now fully behind the Leaderless project to help build the innovation hubs.

Adheesh also presents lectures on Ecommerce at the University of Cape Town.